Check 9 / 13 HIGH impact In the full checklist
Winback direct mail if AOV >$100 + QR code
What this check is
Physical mail reaches customers who have stopped opening email, and a QR code makes the offline piece measurable without printing a unique code per recipient.
How to implement it
Reserve direct mail for high-value customers where the order value justifies the cost, use a tracked QR code that resolves to a personalised landing page or a prefilled cart, and cap the frequency so it stays a surprise. Respect the marketing consent and the postal opt-out rules in the market.
How to verify it
Send one test piece to your own address, scan the code and confirm it resolves to the intended page and that the resulting visit and order are attributed to the mailing.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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