Check 5 / 13 LOW impact In the full checklist
Surprise gift in 3rd order + handwritten note
What this check is
A small unexpected extra at a milestone order is the moment customers talk about. It costs little and produces the kind of word of mouth advertising cannot buy.
How to implement it
Trigger the extra on a defined order milestone, pick something cheap and on-brand, and include a short handwritten note with the customer’s name. Flag the order in the fulfilment workflow so the packing team sees it.
How to verify it
Place a third order as a test customer and confirm the packing slip flags the extra and the note, and that the cost is inside the budget you set per order.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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