Check 3 / 13 MED impact In the full checklist
Referral program give $10 get $10 post-purchase
What this check is
This is the programme design: what the referrer gets, what the friend gets, and where the offer lives in the customer journey. A two-sided reward works better than a one-sided one because it gives both people a reason to act.
How to implement it
Set the reward from the margin on a new customer, issue a unique code or link per customer with fraud checks on repeat use, and surface the programme after purchase and in the account area rather than only in a footer link. Keep the reward claimable without a support ticket.
How to verify it
Send a referral link to a test address, place an order through it and confirm both the referrer and the new customer receive their reward, with the attribution recorded once.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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