Check 1 / 19 MED impact In the full checklist
Unique meta titles 50-60 chars, benefit + brand
What this check is
The title tag is still the strongest on-page signal and the headline of the search result. Templates that append the store name to a truncated product name produce near-duplicates across a catalogue.
How to implement it
Build one title pattern per template: primary keyword plus a benefit, then the brand, kept inside the visible length. Handle products without a keyword-rich name by writing the title manually, and check for duplicates monthly.
How to verify it
Export the titles of twenty product and collection pages, check for duplicates and for truncation in the search result preview, and fix the pages where the brand is cut off.
All 197 checks, one Google Sheet
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