Check 5 / 12 LOW impact In the full checklist
Branded tracking page, not 17track link
What this check is
This is the vendor-independent version of the tracking check: the confirmation link should land on the store’s own tracking page rather than a third-party tracker that advertises its own services above your order.
How to implement it
Build a tracking page that renders the carrier events inside the storefront template, and rewrite the tracking link in the shipping confirmation email to point at it. Keep the carrier’s own page as a secondary link for edge cases.
How to verify it
Follow the tracking link in a test confirmation email and confirm it opens the store’s own page, shows the latest carrier event, and does not redirect to an external tracker.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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