Check 2 / 12 MED impact In the full checklist
Free shipping threshold $75 — show everywhere
What this check is
A free-shipping threshold is the single most effective average-order-value lever in ecommerce, but only when it sits slightly above the current average basket and is visible before the cart.
How to implement it
Set the threshold from the current average order value plus a modest step, apply it to the rates for the countries it is meant for, and state it in the announcement bar, on the product page and in the shipping policy. Confirm the margin still works after shipping cost.
How to verify it
Place a test order just under and just over the threshold for a domestic address and confirm the shipping rate is charged and then zero, with the same threshold shown on the policy page.
All 197 checks, one Google Sheet
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