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Check 5 / 16 LOW impact In the full checklist

New / Best / Sale badges on collection cards

What this check is

Badges let a shopper scan a grid and pick a starting point. Without them every card looks equally weighted and the decision moves to price.

How to implement it

Add badges driven by real data: new from the publication date, bestseller from sales over a rolling window, sale from an actual compare-at price. Cap it at one badge per card and use the same colour language consistently.

How to verify it

Check a product published today, one with a genuine discount and one you know sells best, and confirm each card shows the right badge and that no card shows two conflicting ones.

All 197 checks, one Google Sheet

This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.

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More in UX & Navigation

All 16 UX & Navigation checks · All 14 categories