Check 8 / 16 LOW impact In the full checklist
Shop by concern / benefit nav, not just category
What this check is
Shoppers arrive with a problem or a goal, not with your internal taxonomy. Navigation organised by benefit or concern matches the words in their head and opens a second route through the catalogue.
How to implement it
Define the handful of concerns your products actually solve, build collections for each, and add a second nav entry or a homepage entry grid beside the category menu. Describe each entry in the customer’s language, taken from reviews and support tickets.
How to verify it
Pick a concern entry, confirm every product in the resulting collection genuinely solves it, and check that the entry appears in the mobile menu as well.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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