Check 9 / 16 LOW impact In the full checklist
Search synonyms: sneakers = shoes = trainers
What this check is
Every zero-result search is a shopper telling you their word for the product. Synonym mapping is the cheapest fix for the vocabulary gap between the catalogue and the customer.
How to implement it
Add synonyms for the terms customers actually use, including regional variants, plurals and common misspellings, in the search settings or the app that runs search. Read the store’s search report weekly and add the zero-result queries as you find them.
How to verify it
Search for three alternative words for the same product and confirm all three return the same results rather than an empty page.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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