Check 4 / 12 LOW impact In the full checklist
Checkout funnel drop-off tracking by step
What this check is
A single conversion rate hides the step where the order is actually lost: contact information, shipping, payment. Step-level tracking turns the checkout into a diagnosable funnel.
How to implement it
Track each checkout step as its own event or page, or use the checkout funnel report the platform provides, and label the steps consistently. Watch the drop between shipping and payment, where cost and method surprise live.
How to verify it
Open the funnel report and confirm every step appears with a decreasing count, and that the final step matches the orders recorded in the store admin for the same period.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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