Check 3 / 12 MED impact In the full checklist
Heatmap: Hotjar / Clarity on PDP + cart + checkout
What this check is
Numbers say where people drop out; recordings and heatmaps show why. Recording the product, cart and checkout pages is the cheapest qualitative research a store can run.
How to implement it
Install one recording tool, start with the three funnel pages, and mask the payment fields and personal data at capture. Filter recordings by rage clicks and drop-off exits rather than watching random sessions.
How to verify it
Confirm recordings are arriving for all three funnel steps with the payment fields masked, then watch ten sessions that ended at the checkout and note the recurring confusion.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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