Check 2 / 12 MED impact In the full checklist
Meta CAPI + TikTok Events API server-side
What this check is
Browser pixels lose events to ad blockers, consent refusals and iOS restrictions. Sending the same conversions from the server restores the signal the ad platforms optimise on.
How to implement it
Deploy the server-side integration for each platform, deduplicate against the browser pixel with a shared event id, and pass the consented identifiers the platforms accept. Confirm the events land in the platform’s own test tool rather than only in your analytics.
How to verify it
Use the Meta events manager test view and the TikTok events test tool: each purchase should show both the browser and the server event with matching identifiers and a deduplicated status.
All 197 checks, one Google Sheet
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