Check 5 / 16 LOW impact In the full checklist
VIP segment + early access flow + double points
What this check is
A VIP segment is a named definition of your best customers, and early access is the reward that costs the least margin. Both depend on the segment being maintained rather than guessed.
How to implement it
Define VIP from real criteria such as order count or lifetime spend over a window, build a flow that offers early access to new products or sales, and suppress the segment from the general broadcast so the perk stays a perk.
How to verify it
Check the segment count against the store’s own customer report, then send a test campaign and confirm the VIP addresses receive the early-access version and the rest receive the standard one.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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