Check 4 / 16 LOW impact In the full checklist
Welcome series 3 emails story + 10% off + social
What this check is
The welcome sequence is the one email series a subscriber actually expects. Three messages — the story, the value, the offer — set the expectations for everything that follows.
How to implement it
Send the first email immediately with the discount and what to expect from the list, the second with the brand story and the best content, and the third with social proof and the strongest product entry point. Keep the sequence within a week and stop it when the first order arrives.
How to verify it
Subscribe with a test address and read all three emails on mobile: the discount code must work, the images must load, and the unsubscribe link must function in every message.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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