Check 1 / 13 MED impact In the full checklist
Loyalty program: points per $1 + referral double
What this check is
A loyalty programme gives a reason to return that is not a discount, and points on every order turn a one-off customer into a repeat visitor with an accumulating balance.
How to implement it
Choose a points platform that works with the store and email tools, decide the earn rate from the margin you can give up, and set the redemption thresholds low enough to be reachable. Offer double points for referrals and review the liability the balance represents.
How to verify it
Place a test order and confirm the points are credited, visible in the account, and redeemable at the threshold, with the discount applying correctly at checkout.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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