Check 2 / 13 MED impact In the full checklist
Subscription option 15% off + free shipping
What this check is
For consumables, a subscription converts a purchase decision into a recurring one and improves the lifetime value without additional acquisition cost.
How to implement it
Enable subscriptions on the products that are genuinely repeat-purchase, offer a percentage saving plus free delivery as the incentive, and let the customer skip, pause or change the interval from the account. Make the cancellation path visible rather than hidden behind support.
How to verify it
Start a test subscription, then skip one delivery and cancel from the account: the recurring charges, the notification emails and the cancellation should all behave as described on the product page.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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