Check 12 / 13 LOW impact In the full checklist
Post-purchase NPS survey + reason + segment
What this check is
A single-query survey after delivery tells you whether customers would recommend the store, and the reason field tells you what to fix. The responses are only useful if they reach a segment you can act on.
How to implement it
Send one question after delivery with an optional reason, keep it to a single click to answer, and map the responses into segments in the email platform so detractors receive a different follow-up from promoters. Read the reasons weekly rather than waiting for a report.
How to verify it
Submit a test response from both ends of the scale and confirm each lands in the right segment and that the detractor path triggers the intended follow-up.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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