Check 10 / 13 LOW impact In the full checklist
Annual sale calendar for VIPs only
What this check is
A published calendar of the sales and drops for the year gives the best customers something to plan around and reduces the pressure to discount at random moments.
How to implement it
Set the annual rhythm for major promotions, share the calendar with the VIP segment in advance, and keep the dates you publish. Use the calendar internally to plan inventory and creative rather than improvising each month.
How to verify it
Compare the published dates with what actually ran over the last year: the share of promotions that matched the calendar is the measure of whether the promise is credible.
All 197 checks, one Google Sheet
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