Check 3 / 16 MED impact Free
Add organization schema + logo for Knowledge Graph +22% CTR
What this check is
Organization structured data tells Google which company owns the store, what the logo is, and where to find the official profiles. Without it, the brand panel and logo in search results are guesswork.
How to implement it
Add a JSON-LD Organization block in the head template with name, url, logo, sameAs links to the social profiles you actually run, and the contact email, then validate it against the schema.org Organization type. Shopify themes expose this through the theme.liquid head section or a theme app extension.
How to verify it
Run the homepage URL through Google’s Rich Results Test and the schema.org validator; the Organization block should parse with no errors and the logo URL should return an image, not a 404.
This one is in the free tier
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