Check 1 / 16 MED impact Free
Set up favicon & logo all sizes + social icons
What this check is
The favicon is the small mark in a browser tab and on a phone home screen; the social card is the preview image that appears when someone shares the store link. Placeholder or missing images here make a working store read like a template.
How to implement it
Export the logo at 32x32, 180x180 (Apple touch icon) and 512x512 for the Android manifest, upload the favicon under Online Store → Preferences in Shopify, and set a 1200x630 social sharing image on the same screen. Keep the header logo identical to the tab icon so the two agree.
How to verify it
Open the store in a fresh browser tab and confirm the icon renders, then paste a product URL into a chat app and check that the preview shows the image and title instead of a blank card or the platform default.
This one is in the free tier
The free tier covers the first checks of every category — enough to close the obvious leaks. The full checklist adds the priority order, the impact score and the tool link for all 197 checks across 14 categories.
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