Check 2 / 16 HIGH impact In the full checklist
Browse abandonment 1 email +7% CVR
What this check is
A product view without an add to cart is a weaker signal than an abandoned cart, so it earns one email, not a sequence: a helpful nudge about the product they looked at.
How to implement it
Trigger one email a day after a product view without purchase, show the viewed product with an image and a link, and add one piece of useful content such as a sizing guide or a review. Exclude anyone who has received an abandoned-cart email in the same window.
How to verify it
View a product in a tracked session without adding to cart and confirm exactly one email arrives with the correct product, and that no duplicate is sent after a purchase.
All 197 checks, one Google Sheet
This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.
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