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Check 13 / 13 MED impact In the full checklist

Post-purchase referral widget in order confirmation email

What this check is

This is the widget placement: the referral block inside the confirmation email, styled so it is seen in the moment of highest enthusiasm rather than as another campaign.

How to implement it

Insert the share block into the confirmation template above the footer, with the customer’s own link and one line explaining the reward, plus a single-tap share action for mobile. Keep the transactional content intact above it and test that the link survives email clients stripping styling.

How to verify it

Place a test order and open the confirmation email on a phone: the widget must render, the share action must work and the link must attribute a new order to that customer.

All 197 checks, one Google Sheet

This page is the summary. The full checklist carries the priority, the impact score and the tool link for every check — all 197 of them, across 14 categories, as a Google Sheet and CSV with lifetime updates.

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More in Retention

All 13 Retention checks · All 14 categories