Check 1 / 16 MED impact In the full checklist
Abandoned cart 3-email flow 1h / 24h / 48h +12% recov
What this check is
Cart abandonment is the highest-intent moment in email: the person wanted the product and stopped. A three-message sequence spread over two days catches the reminder, the objection and the nudge without becoming harassment.
How to implement it
Build three emails: a short reminder soon after the cart is abandoned, a second answering the common objections such as delivery and returns, and a third with an incentive if the margin allows. Suppress anyone who purchases in between.
How to verify it
Abandon a test cart with a known address and confirm all three emails arrive at the intended intervals, that the product and cart link are correct, and that a purchase cancels the remaining messages.
All 197 checks, one Google Sheet
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